Ji Lee

Ji Lee’s work is inviting. As a graphic designer, he’s created identities for brands, institutions and publications. As an ad agency creative, he’s asked drinkers of tap water to donate money to Unicef through the Tap Project. And as a rogue artist, he’s encouraged pedestrians to contribute phrases onto advertisements through blank speech bubbles as part of his Bubble Project. In his current role as Creative Director at Google Creative Labs, Ji is getting people, businesses, and web technologies to participate in the innovate platforms developed by him and his company. Perhaps that’s why Ji’s fascinating portfolio website and both use the same pseudonym: PleaseEnjoy. Simply put, Ji Lee is a creative powerhouse. You’re now invited to read what powers his creativity in his 10 ANSWERS below. Hope you enjoy!

1. How would you describe your work in three words?
Simple, witty, subversive.

2. Who is your creative role model?
Marcel Duchamp for hijacking everything and changing the meaning of the original object.

3. If you had an extra hour each day what would you do with it?
I don’t know. I don’t need extra hour. I’m quite happy with 24 hours. I suppose I can always sleep more.

4. What place in the world most inspires you and why?
NYC, because it’s the most ethnically diverse place and there are always so many new things going on all the time.

5. If you could do a different job for a day what would it be and why?
The guy who hands in the towels to the Knicks players during the breaks. This gotta be the most fun and easy job in the world. Or the guy who lights up the Empire States building. That’s a cool job.

6. What is your favorite homemade gift to give?
I like to make drawings with stories for friends.

7. What is your favorite object in your home?
80′s wall light fixture with the Christmas lights inside reflecting on double mirrors, creating an illusion of infinitely deep space.

8. What is the best advice you’ve ever received?
Be in the moment.

9. What websites do you use for inspiration?
and people I follow.

10. When do you consider a piece of your work complete?
When it’s shipped and there’s nothing I can do about it anymore.