There’s an art to constructing the perfect dessert. And Freya Estreller and Natasha Case, co-founders of Coolhaus ice cream have done just. The duo began blueprinting their ice cream sandwiches in 2008, naming combinations after architects and architectural movements that inspired them. Today, they have a fleet of three trucks and a store front in LA, and a truck in Austin, all staffed with a team of architects, designers, developers, artists, bakers, actors, writers, musicians and people from all walks of life. The name Coohaus is a triple entendre, combining Bauhaus (the modernist design movement) with Rem Koolhaas (the famous Dutch Architect who challenged “form follows function”) with “Cool House” (an ice cream sandwich with a cookie roof/floor and ice cream walls). Natasha and Freya are dedicated to quality and sustainability, even the wrapper is edible - who knew that truck drivers could produce such tasteful environmentally friendly design?! Last Saturday, they debuted the Coolhaus Ice Cream Sandwich Truck in NYC with four days of FREE ice cream sandwiches. So quickly devour Natasha’s 10 ANSWERS and if you are in New York grab a freebie!
1. How would you describe your work in three words?
Food, Architecture, People.
2. Who is your creative role model?
Rem Koolhaas.
3. If you had an extra hour each day what would you do with it?
Jump rope.
4. What place in the world most inspires you and why?
LA.
5. If you could do a different job for a day what would it be and why?
Pilot.
6. What is your favorite homemade gift to give?
Ice cream sandwiches!
7. What is your favorite object in your home?
Asia-tique couch.
8. What is the best advice you’ve ever received?
Dominate your niche.
9. What websites do you use for inspiration?
en.wikipedia.org/wiki/Ant_Farm_(group)
10. When do you consider a piece of your work complete?
When it brings someone satisfaction.
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