Benjamin Palmer leads barbarians. In other words, he is the visionary leader of one of the coolest interactive advertising agencies on the planet — The Barbarian Group. Benjamin is cofounder and CEO of the shop, which was recently recognized by Fast Company as one of the world’s 50 most innovative companies. As a testament to his creative and cultural fortitude, Benjamin was just elected as the Art Directors Club’s new president, where he will undoubtedly push the needle forward with his signature spark. See what inspires this digital guru in Benjamin’s 10 Answers below.
1. How would you describe your work in three words?
Making quality internet.
2. Who is your creative role model?
Brian Eno.
3. If you had an extra hour each day what would you do with it?
A little bit more of everything.
4. What place in the world most inspires you and why?
New York City! It’s the most motivating place in the world.
5. If you could do a different job for a day what would it be and why?
I think I’d like to direct an episode of The Muppet Show.
6. What is your favorite homemade gift to give?
Do photo-books count as home made?
7. What is your favorite object in your home?
An original 1959 Godzilla poster.
8. What is the best advice you’ve ever received?
My friend Paul Lavoie told me “Don’t let short term greed get in the way of long term greed.” I think this applies to more than just money.
9. What websites do you use for inspiration?
I don’t find too many marketing sites inspirational for raw ideas – I do keep up with industry news and work, but for pure inspiration I like metafilter.com the best.
10. When do you consider a piece of your work complete?
When you know you need to stop and start working on the next thing.
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