Paula Scher

“Illustrate with type.” That’s the best advice that superstar graphic designer Paula Scher has ever received. And over her legendary career, Paula has followed that sage wisdom with unprecedented success. From her early album cover designs to her famous Public Theatre identity system to her hundreds of logo creations, Paula’s illustrated type designs have lead to an illustrious career. Even her Fine Art paintings of world maps colorfully depict continents and regions with hand-drawn words describing the locations. As a testament to her distinguished talents and contributions to the graphic design field, Paula has received immense international praise including the AIGA Medal, the profession’s highest honor. Paula’s answers below are honest, succinct and charming – just like her iconic designs. If only she could have illustrated them with type….

1. How would you describe your work in three words?
I would not.

2. Who is your creative role model?
Seymour Chwast

3. If you had an extra hour each day what would you do with it?
Sleep.

4. What place in the world most inspires you and why?
Paris.  It touches all my senses.

5. If you could do a different job for a day what would it be and why?
I wouldn’t.

6. What is your favorite homemade gift to give?
I never give homemade gifts.

7. What is your favorite object in your home?
My bookshelf and books.

8. What is the best advice you’ve ever received?
Illustrate with type.

9. What websites do you use for inspiration?
None.

10. When do you consider a piece of your work complete?
When it’s done.